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Joi is an artificial intelligence projected as a hologram, designed and commercially sold by Wallace Corporation to be a fully customizable live-in romantic companion. K, an artificial intelligence himself, has a Joi copy but treats her as a person, and tries to have a real romantic relationship with her, while wondering about how "real" it can truly be given that she is programmed to like him. K obtains a mobile "emanator" unit for her at the beginning of the film, a control unit or hologram projector which he can transport in his coat, allowing Joi to accompany him anywhere in the world. Joi is nonetheless intangible and cannot physically interact with her surroundings. Played by Ana de Armas.
Stands at around 9cm tall and comes packed in an illustrated window box. Collect them all now!